Dr. Vimi Jham
Ph.D, Aligarh Muslim University
Dr. Vimi Jham is Associate Professor of Marketing at Institute of Management Technology- Dubai with 20 years of experience in industry, teaching, training and consultancy. She holds a GCPCL from Harvard Business School, Boston, USA and a Ph.D. from Aligarh Muslim University, India. She is Visiting Professor to University of Applied Science, Fachhochschule Vorarlberg, Austria and University of Wollongong in Dubai. She has published books, cases and research papers in refereed journals and presented papers at international conferences. She is an active trainer in the area of Customer Relationship Management. She serves on the editorial board of various International Journals. She is the Associate Regional Director for the International Institute of Marketing Professionals, Toronto, Canada for the Middle East region.
Dr. Vimi Jham’ research examines relationship marketing practices and its application in different sectors with focus on customer satisfaction in the banking industry. Her early research focused on building a performance related model for the banking sector. More recently the focus has expanded on Multichannel and Internet banking using an increasingly wide set of sources. Besides this Dr. Jham is also a Management case writer. Her areas of research interest are Customer Relationship Management, Customer Profitability.
Marketing Management, Consumer Behavior, Integrated Marketing Communications, Retail Management, Customer Relationship Management, Internet Applications in Marketing.