Dr.Ravindra Prasad Saxena
Dr. Ravindra Prasad Saxena
Professor
Ph.D, Kanpur University
Marketing

Dr Ravindra Saxena is currently Professor of Marketing and Program Chair for Executive MBA program at IMT Dubai. Prior to this, for six years he was a faculty of Marketing at University of Wollongong in Dubai and before moving to Dubai in 2007 he was Professor and Area Chair of Marketing at the Institute of Management Technology, Ghaziabad (India). Dr Saxena received his PhD in 1998 from Kanpur University (India) in the area of marketing of financial services. He did his post-graduation in business administration with specialisation in Marketing and also did his master’s in Economics from Kanpur University (India). Before shifting to academia in 1989, he worked in industry for 8 years (1981 to 1989).

His current research focuses on green marketing, sustainability, societal marketing, customer relationship management and retail marketing. Prof Saxena has presented a number of research papers at international conferences and has published in refereed international journals. He is placed as a regular member in the panel of international conference committees and is on the editorial team of a number of publications. He is also a regular reviewer of submissions made for publishing in journals and for presenting in conferences. Dr Saxena has supervised two doctoral students and has examined a number of doctoral thesis for the award of Ph.D. and D.B.A. degrees.

Dr Saxena’s teaching interest include Marketing Communications, Retail Marketing, Strategic Marketing and International Marketing.

 

  • Saxena, R.  and Khandelwal, P. (2012). Greening of Industries for Sustainable Growth: An Exploratory Study on durable, non-durable and services industries. International Journal of Social Economics, Volume 39, Issue 8,
    pp. 551-586 (Emerald Group Publishing Limited)
  • Saxena, R.  and Al Hashmi, B. (2011), “Importance
    of Location in Successful Retailing”, The International Journal of Knowledge, Culture and Change Management, Volume 11, Issue 1 , pp. 37-60, ISSN: 1447-9524.
  • Saxena, R. and Sharma, A. (2011), “Everyday Low Price- A Blessing in Disguise for Walmart during Recession, International Journal of Business and Globalization, Volume 7, Number 4, (Inderscience publishing), 2011, pp. 409-433
  • Saxena, R. and Khandelwal, P. (2011), “Enter the Bandwagon of Green Marketing for Sustainable Growth”, The International Journal of Contemporary Business Studies, Volume 2, Number 1, January, 2011,  pp. 29-40, ISSN: 2156-7506.
  • Saxena, R. and Khandelwal, P. (2010), “Sustainable Development through Green Marketing: The Industry Perspective”, The International Journal of Environmental, Cultural, Economic & Social Sustainability, Volume 6, Number 6′ 2010,  pp. 59-79, ISSN: 1832-2077.
  • Saxena, R. and Khandelwal, P. (2010), “Is the Magic of ‘Feel Good’ and ‘Look Great’ at Giordano Still Working”, Management Decision (Emerald Group Publishing Limited), Volume 48, Issue 3, May’ 2010, pp 440-455.
  • Saxena, R. and Khandelwal, P. (2010), “Can Green Marketing be Used as a Tool for Sustainable Growth?: A Study Performed on Consumers in India-An Emerging Economy”, The International Journal of Environmental, Cultural, Economic & Social Sustainability, Volume 6, Number 2′ 2010, pp.
    277-291.
  • Saxena, R. and Khandelwal, P. (2009), “Green Marketing: A Challenge or an Opportunity in the Global Environment", The Global Studies Journal, Volume 2, Number 3, 2009, pp. 59-73, ISSN 1835-4432.
  • Saxena, R. (2002), “Sell on Value, Not on Price: A Mantra for Success”, Expressions, Volume 4, Issue 1, Jan. – March, 2002.
  • Saxena, R. (2002), “Pricing Options: Kamikaze Pricing V/s Value Pricing”, Expressions,Volume 1, Issue 2, Oct-Nov- Dec, 2002
  • Saxena, R. (2000), “Belief Structure of Consumers towards Advertising: An Empirical Investigation”, Paradigm, Vol.4, No.2, July-December, 2000.
  • Saxena, R. (2000), “Understanding Customer Agenda: A Marketing Imperative”, APEEJAY Business Review, Volume 1, No. 1, July-December, 2000.
  • Saxena, R. (2000), “Owners of Premium Cars and Their Satisfaction Level (An Empirical Investigation)”, Paradigm, Vol.4, No. 1, January-June, 2000.
  • Saxena, R., Abidi, N. and Malik A. (2000),  “Reference Group as a Determinant of Consumer Behavior (An Empirical Investigation for Car and Scooter”, Productivity, Vol.41, No.3, October – December, 2000.
  • Saxena, R. (1999) “IT for Organizational Effectiveness: Establishing Synergic Relationship between 4 Ps of Marketing and 3 Cs of IT”. In People, Processes and Organizations: Emerging Realities, 1999.
  • Saxena, R. (1999) “Information Technology as a Strategic Tool for Attaining Success in Global Environment”, Paradigm, Vol.3, No.2, July-Dec, 1999.
  • Saxena, R. (1999) “Brand Asset Management”, Prestige Journal of Management and Research (PJMR), Vol.3, No.1-2, 1999.
  • Saxena, R. (1999) “Multinationals in Multicultural & Multilingual Environment of India”, Productivity, Vol.39, No.4, Jan-March, 1999.
  • Saxena, R. and Srivastava, M. (1999)  “Kamikaze Pricing – A Suicidal Attempt”. In Human Behavior and Management
    Practices in 21st Century, 1999.
  • Saxena, R. and Kothari, A.  (1998) “Technology for Indian Masses: Training as a tool for Technology Management”. In People Technology Interface: Issues Experience and Challenges for HRD, 1998.
  • Saxena, R. and Srivastava, M. (1998) “Managing Transition through Quality Circles”, Prestige Journal of Management and Research (PJMR), Vol.2, No.2, Oct. 1998.

  • Saxena,R. (2011), “Dubai Mall: A Multipurpose Destination in the Middle East” In Emerald Emerging Markets Case Studies, VOL. 1 NO. 1 2011, Emerald Group Publishing Limited, (ISSN 2045-0621), 2011, Emerald Group Publishing Limited, pp. 1-15.
  • Saxena, R. and Sharma, A. (2010), “Economic Recession-A Boon or Bane for Wal-Mart” In ‘Leveraging Global Competitiveness for Organizational Excellence’ – handbook of Management Cases, edited by H.P. Gupta and Tojo Thatchenkery, (ISBN 023-033-194-7), 2010, Macmillan, pp. 442-451.
  • Saxena, R. and Khandelwal, P. (2009), “Magic of ‘Feel Good’ and ‘Look Great’ at Giordano” In ‘Enhancing Organizational Performance through Strategic Initiatives’ – handbook of Management Cases, edited by G. D. Sardana and Tojo Thatchenkery, (ISBN 023-032-823-7), 2009, Macmillan, pp. 467-485.
  • Gupta, B. Saxena, R. and Bagati, R. (2006), “Bharti Airtel” In ”Cases in Business Management’ , edited by B.S. Sahay, Roger Stough, G.D. Sardana, 2006, Allied Publishers, pp. 175-190.
  • Murlidhara, A. and Saxena, R. (2005), “MTR Foods Limited: Pioneering the Indian Food Processing Sector?” In ‘Cases in Management’, edited by B.S. Sahay, Roger Stough, G.D. Sardana, 2005, Allied Publishers, pp. 351-365.
  • Saxena, R. et. al. (1999), “Survival Tactics – Artic Mysore”, Published in Prestige Journal of Management and Research, Vol.3 No.1-2, 1999. Also included in PIMR Monograph Series, 006 / 2001, “Cases in Management – An Indian Perspective”.
  • Saxena, R. et. al. (1998), “Mr.Subramaniam’s Dilemma”, Published in Prestige Journal of Management and Research, Vol.2 No.1, 1999. Also included in PIMR Monograph Series, 006 / 2001, “Cases in Management – An Indian Perspective”.