Dr. K. Abdul Waheed
Dr. K. Abdul Waheed
Professor
Ph.D, IIT Mumbai
Marketing

Dr. K. Abdul Waheed is Professor of Marketing. He holds a Ph.D from School of Management, Indian Institute of Technology Bombay. He has been working with IMT-Dubai since its inception in the year 2006. Apart from teaching, Dr. Waheed has served as Associate Dean (Internships & Projects) at IMT Dubai. Prior to joining IMT-Dubai, he was a faculty member at BITS Pilani and National Institute of Textile Management, India.

Dr. Waheed’s research interests are Trust in buyer-seller relationship, brand personality and societal marketing. He is currently working in the area of price unfairness perceptions and brand equity.

Marketing Management, Marketing Research, Marketing of Services, Brand Management

 

  • Laeequddin, M and Waheed,K. A* (2012). “Pack Tech, Dubai: Does Trust Exist in Business Relationships?" A teaching case published in International Journal of Case Studies in Management, A Journal of HEC Montreal Case Center, 10(4),pp. 1-6. (* first author in the teaching note for the case)
  • Waheed, K. A., Gaur, S. S and Lisa, P.(2012) “The Determinants of Customer Trust in Buyer-Seller Relationships: An Empirical Investigation in Rural India”, Australasian Marketing Journal, Published by Elsevier, 20 (4), pp. 303–313. (ABS-1* & ABDC-B Category Journal)
  • Laeequddin, M and Waheed,K. A. (2012) “Corporate Social Responsibility: Is it a matter of ethics?” a teaching case published in South Asian Journal of Business and Management Cases, Published by Sage. 1(1), pp. 51-58.
  • Laeequddin, M., B.S. Sahay, Sahay, V., and Waheed K.A., (2012) “Trust
    Building in Supply Chain Partners Relationship – An Integrated Conceptual Model”, Journal of Management Development – Published by Emerald, 31(6), pp. 550-564. (ABS-1* Journal and this article is one amongst the journal’s most frequently downloaded)
  • Waheed, K. A. and Gaur, S. S. (2012), “An empirical investigation of customer dependence in interpersonal buyer-seller relationships,” Asia Pacific Journal of Marketing and Logistics, Published by Emerald. 24(1), pp. 102-124. (ABDC-B Category Journal)
  • Waheed, K. A., Jaleel, M and Laeequddin, M. (2011),”Prescription Loyalty Behavior of Physicians – An Empirical Study in India”, International Journal of Pharmaceutical and Healthcare Marketing, Published by Emerald. 5(4),pp. 279-298. (EBS-Group 2 Journal)
  • Laeequddin, M., B.S.Sahay., Sahay, V., and Waheed, K. A. (2011), “Supply chain partners perceptions of trust and risk – The perspectives of UAE printing and packaging industry” International Journal of Information Systems and Supply Chain Management – Published by IGI Global, 4(1), pp. 60-76.
  • Laeequddin, M., B.S. Sahay, V., Sahay and Waheed K.A. (2010), “Measuring Trust in Supply Chain Partners Relationship”, Measuring Business Excellence- Published by Emerald, 14(3), pp.53-69. (ABDC-B Category Journal)
  • Laeequddin, M., G. D. Sardana, B.S.Sahay and Waheed,K. A and Sahay, V. (2009)., “Supply Chain Partners Trust Building Process through Risk Evaluation – The Perspectives of UAE Packaged Food Industry", International Journal of Supply Chain Management – Published by Emerald, 14(4), pp. 280-90. (ABS-3* & ABDC-A Category Journal; 2013 Impact
    Factor: 1.684; 5-year Impact Factor: 3.451)
  • Laeequddin, M., B.S. Sahay, Sahay, V., and Waheed, K. A. (2009), “The Risk Perspectives of Supply Chain Partners Relationship,” Materials
    Management Review
    , 5(4), pp. 24-29.
  • Waheed, K. A., and Gaur, S.S (2008),”Determinants of Customer Dependence and Its Effects on Customer Trust in Interpersonal Based Buyer-Seller Relationships”, in Advances in Consumer Research, Vol 36, Eds Ann L. McGill AND Sharon Shavitt, Duluth, MN: Association for Consumer Research. (ABS 2* &ABDC-B Category Journal)
  • Waheed, K.A., & Yadav, N (2007), “A Study on Brand Personality Orientation to Brand Loyalty”, ICFAI Journal of Brand Management, June issue, 4(2), pp. 25-33.
  • Waheed,K. A., Shankar, A.P., & Rajeev, (2006), “Merchandising Practices in Home Textile Industry”, Asian Textile Journal, May/ June
    issue.
  • Waheed, K. A., Manoharan, B, and Subhash (2006), “Study on Buying Behaviour of Star Hotels for Home Textiles”, Textile Industry and Trade Journal, Vol. 44, No. 7-8, pp. 37-42.
  • Gaur, S. S., Viswanathan,S., and Waheed, K. A., (2003),”Relationship Commitment for a Non-Life Insurance Service Provider: A Conceptual Model,” Journal of Insurance & Risk Management, 2(3); pp. 99-108.
  • Gaur, S. S., and Waheed, K. A., (2003) “Doing Business in Developing Countries: A Relationship Driven Strategic Approach”, Corporate Environmental Strategy – International Journal of Corporate Sustainability, 10(3), pp. 52-63.
  • Gaur, S. S., and Waheed, K. A., (2003) “Motivations to Use Interactive Technologies in Marketing: A Study in Indian Service Businesses,” Journal of Services Research, 3(1), pp. 45-60. (ABDC-C Category Journal)
  • Gaur, S. S., Waheed, K. A., Avish, J. K., and Mahajan A., (2003), “IT Adoption in Indian Banking and Financial Services Sector: An Analysis of Extent of Adoption, Perceived Benefits and Inhibitors and Satisfaction,” The ICFAI Journal of Bank Management, 2(2); pp. 83-94.
  • Waheed,K. A., and Gaur, S. S., (2002), “Factors Influencing the Consumption of Fine Rice in Urban Areas of Tamil Nadu,” Khadi Gramodyog – The Journal of Rural Economy, 48(12); pp. 376- 382.
  • Gaur, S. S., and Waheed, K. A., (2002), “Study of Buying Behaviour for Branded Fine Rice,” Indian Journal of Marketing, 32(7); pp. 3-8.
  • Gaur, S. S., and Waheed, K. A., (2000),”Building Relationships with Farmers,” Indian Management, 39(10); pp. 25-31.

  • Waheed,K. A and Tembhare, V. (2013), “Shopping Behavior of Business Travelers in Dubai”, Accepted for International Conference on Technology, Business and Management 2013 organised by American University in the Emirates, Dubai during 18-20, March, 2013.
  • Laeequddin, M., B.S.Sahay and Waheed, K. A (2008)., “Is it a Matter of Trust?”, International Conference on Management Cases, organized by IMT Ghaziabad and George Mason University, USA during Dec 1-2, 2008.
  • Waheed, K. A., and Gondal,R (2007), “A Study on ‘Intend to Quit’ Behavior of Smokers”, The
    Annual IIMK International Marketing Conference on Marketing and The Society held at Indian Institute of Management, Kozhikode,during April 8-10, 2007.
  • Waheed, K. A.,and Yadav, N (2007), “An Empirical Investigation
    on Impact of Brand Personality Dimensions on Brand Loyalty,” Proceedings of the 2nd IIMA Conference on Research in Marketing, organized by Indian Institute of Management, Ahmadabad held during Jan 3-5, 2007.
  • Waheed,K. A., (2005), “An Investigation of Trust in Business Relationships of Industrial   Clusters”, Proceedings of the International Conference on Management Principles, Policies, Processes and Practices in the XXI Century, held in Coimbatore, India organized by Jansons School of Business and ECOMnet, during 20-21, May
    2005.
  • Gaur, S. S., Vishwanathan,S., and Waheed, K. A., (2003), “Antecedents and Consequences of Relationship Commitment in Service Provider-Customer Relationship”, Proceedings of the International Conference on Changing Paradigms in Marketing of Services, held in Hyderabad, India organized by University of Hyderabad, during 15-17, July 2003.
  • Waheed,K. A., and Gaur, S. S., (2003),”Customer’s Dependence in Interpersonal Based Buyer-Seller Relationships:Towards a Conceptual Framework,” Proceedings of 2003
    World Marketing Congress
    , held in Perth, Australia, organized by Academy of Marketing
    Science, USA and Curtin University of Technology, Perth, during 11-14, June, 2003.
  • Gaur, S. S., and Waheed, K. A., (2003) “A Relationship Oriented Strategic Approach
    for Multinational Corporations in Developing Countries,” Proceedings of International Conference on Globalization and India: Addressing the Challenges, held in Mumbai, India co-organized by The Academy of International Business (AIB), USA and Shailesh J. Mehta
    School of Management, I. I. T. Bombay during 31, January, 1 & 2, February,2003.
  • Gaur, S. S., Waheed, K. A., Avish, J. K., and Mahajan A., (2002) “IT Adoption in Indian Banking and Financial Services Sector: An Exploratory Study,” Proceedings of the International Conference on Marketing of Technology Oriented Products and Services in the
    Global Environment,
    held in Bangalore, India jointly organized by Academy of Marketing Science, USA; DuPree College of Management, USA; and Indian Institute of Management, Bangalore, during 27-28, December, 2002, pp. 330-336.
  • Waheed, K. A., Gaur, S. S., and Ankit, G., (2002) “Interactive Technologies for Marketing
    Communications in Service Businesses,” Proceedings of the International Conference on Multimedia and Design (Contemporary Technologies) ICMD-2002, Vol. II, co-organized by I. I. T. Bombay, Mumbai,and Arena Multimedia held in Mumbai, India during 23-25, September, 2002, pp. 74-88.
  • Waheed,K. A., (2002) “Customer’s Trust in Buyer-Seller Relationships: A Rural Retail Market Context,” Consortium of Students in Management Research (COSMAR 2002), organized by Department of Management Studies, Indian Institute of Science, Bangalore in Bangalore, India during 19-21, September, 2002.
  • Waheed,K. A., and Gaur, S. S., (2002) “Antecedents and Consequences of Customer’s Trust In Buyer-Seller Relationships: A Rural Retail Market Context,” Proceedings of the AMS
    2002 Multicultural Marketing Conference of The Academy of Marketing Science
    , organized by The Academy of Marketing Science at Universitat de València, Valencia, Spain, held during 26 – 29, June, 2002, pp. 24-27.
  • Waheed,K. A., Gaur, S. S., and Gaur, A.S., (2001) “Globalization of Agribusiness Firms: Challenges and Solutions for the Indian Market,” Proceedings of the International
    Conference on Globalization of Businesses and Markets: Strategies for the 21st Century
    , jointly organized by Academy of Marketing Science, USA; Dupree College of Management, USA; and Management Development Institute, Gurgaon; held during 20-22, December, 2001, pp. 68-74.

  • Is It Fair to Cut Price After My Purchase? Effect of post-purchase unfairness perceptions on brand equity after price reduction
  • Role of trust in mergers and acquisitions: A case study on ArcelorMittal
  • Case study titled Brown Pack, Dubai: Collaborating with competitors

  • Waheed, K. A., & Yadav,N (2009), “A Study on Brand Personality Orientation to Brand Loyalty”, a chapter in a Book titled Building Brand Loyalty Issues and Perspectives“, ICFAI Press.
  • Waheed, K. A (2007), “Designing Brand Strategy in Indian Apparel Industry”, a chapter in a Book titled, “Indian Textiles 2015” edited by Jay Narayan Vyas, Saket Projects Limited, Ahemadabad.
  • Waheed, K.A., (2005), “An Investigation of Trust in Business Relationships of Industrial   Clusters”, a chapter in a Book titled Business Management, Practices, Policies, and Principles, edited by S. Ganesan and Justin Paul, Allied Publishers, Mumbai, pp. 144-148.